Where It Started

TRIGRD Outdoors began as a personal journey—born from a love of focus, discipline, and the outdoors. It started with documenting training sessions, testing gear, and learning through missed targets and hard-earned breakthroughs. Each day on the range became more than practice; it was a lesson in patience, resilience, and the discipline to keep showing up. Over time, those lessons carried beyond shooting: into how to prepare with intention, reset after setbacks, and push forward no matter the challenge.

What It Stands For

The name TRIGRD is a stylized take on “triggered.” In today’s world, that word often means losing control. TRIGRD flips the meaning. Here, it’s not about reacting—it’s about responding with clarity. To be TRIGRD is to stay mentally ready, focused under pressure, and empowered to own your moment—whether you're on the range or navigating everyday life. This mindset isn’t about bravado, shortcuts, or noise. It’s about showing up, putting in the work, and sharpening your edge. TRIGRD speaks to anyone who lives with intention—whether you're just starting out or pushing toward your next goal.

More Than Merch

Our designs are clean, bold, and unapologetic—because TRIGRD isn’t about blending in. Wearing TRIGRD is more than putting on a shirt; it’s a statement. A reminder each time you pull it on: 

Stay sharp. Stay focused. Stay TRIGRD. 

The Bigger Picture

Every purchase helps fuel new content, support the journey, and build a growing community of people who live with discipline and passion. 

TRIGRD is more than a brand.
It’s a mindset.
It’s a lifestyle.
And now—it’s yours to wear.